Suppliers To The Hospitality Industry
Yarra Valley Farms is Australia’s most trusted wholesale fruit and veg supplier to the hospitality industry. We service some of the very best restaurants, cafes, bars, care facilities and hotels across Australia from our distribution centres in Melbourne, Sydney, Brisbane and The Gold Coast.
Drop us an enquiry now or read on on to find out why the top restaurants use Yarra Valley Farms.
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The Yarra Valley Farms Tailored Ordering system is a very important part of the way we service your needs. It is a system that allows us to be each chef’s eyes and ears in the fruit markets and their mouth when we meet with our farmers. It basically means that from when we take each order, to when we buy our produce, to when we pack each order, right up to when we deliver, the service is tailored to each individual chef’s needs, not the restaurant in the next suburb or the hotel around the corner. Sounds expensive? No way! In fact it can save you buckets of cash. It is the way we service each and every customer each and every day!
So how does this work? Simple. When we deliver to each chef, we do not just drop off the produce and forget about them. No, we have franchisees who think about the produce that each chef orders and makes sure that it is what they want and need. This is the key to saving money and having chefs completely satisfied.
Here at Yarra Valley Farms, we believe that the key to service is communication and this is one of the areas that we can really excel as a company. Communication is important for each and every chef. Via our network of owner-operated franchisees, the level of communication on product quality, price, and availability is unsurpassed.
Any chef knows that “apples aren’t apples”. This rule applies to most produce. But getting the right produce for your needs is not always a simple task. Yarra Valley Farms’ Tailored Ordering System can help. A key advantage of our Tailored Ordering System is being able to provide Product Alternatives for chefs.
Yarra Valley Farms provides information slips on a daily basis, as needed, in order to provide each chef with instant information on price, quality, and availability in order to run their kitchens effectively.
Weekly newsletters are also provided by Yarra Valley Farms in order to give chefs updates about general quality issues, price issues, and what is in or out of season.
The culture here at Yarra Valley Farms is one of teamwork with open, honest relationships. This extends out to our customers who we work together with to solve any issues they may have to make their life easier. Also, as a team, we would like to think our business culture is one of forward thinking that knows the quality of our work is of a high standard, with an aim to keep it up and further improve.
Customer Service as Absolute
To help communicate that we believe that service is a necessity and not a luxury, we would like to share with you an extract from our Franchisee training manual.
“Most people would prefer to do business with another person, rather than a vending machine. Let the public see you as a real person, and cultivate that involvement. Show interest, and take advantage of opportunities to go above and beyond the call in fulfilling the needs of your customers. After all, helping others is truly a reward in itself.”
Here at Yarra Valley Farms we welcome feedback from our customers on a daily basis. Embedded within our culture is our 360 Degree Feedback System which allows us to track any issues any customer may have before the next day. This puts us in a great position to react quickly to our customer needs.
At Yarra Valley Farms we pride ourselves on delivering a high level of quality to our chefs across everything we do. From the produce that our farmers grow, to the way it is packed, to the software systems that we have built that give you all the information you need at the click of a button.
On April 26, 2005, Yarra Valley Farms became HACCP certified by SGS who is a prominent certifier and world leader in HACCP and other Quality Assurance Program audits. They are also the nominated auditor for the Woolworths Quality Assurance.
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With 39’000 employees, SGS operates a network of about 1’000 offices and laboratories around the world
This certification was done within one month of application. This is a credit to Yarra Valley Farms and the stringent processes they apply in the day-to-day health and safety and the seriousness in which they take quality assurance.
In 2003-2004, Yarra Valley Farms in conjunction with the CSIRO developed processes to optimise the quality of their produce.
Here at Yarra Valley Farms we hold our produce under three different temperatures 2°, 9°, and ambient temperature. Although not compulsory for HACCP standards, we consider it essential to provide quality produce that maximises shelf life for our customers. It is a scientific fact that different produce breaks down faster if kept in temperatures below 5° and other common produce breaks down faster if kept in temperatures above 5°. This same problem occurs for produce not kept at ambient temperature.
Yarra Valley Farms’ sophisticated purchasing system help forecast our replenishment needs. As well as bulk buying daily, our buyers can quite easily determine what produce needs we have coming up over the following days. This allows us to turn over produce much faster and so further improve the quality and freshness of the produce you receive. Furthermore, it allows us to time the purchasing of our produce better and so benefit from upcoming price hikes and so save our customers even more money.
Yarra Valley Farms’ Franchise Territories currently cover the Inner and Outer Boundaries of Metropolitan Melbourne and Frankston.
Below is up map outlining the Yarra Valley Farms Franchisee Territories.
Over the years at Yarra Valley Farms, we have created very tight relationships with our farmers and agents. We take pride in these strong relationships which have been formed via reliability and consistency on both sides coupled with consistent payments to our suppliers with short terms. We believe that by being excellent paymasters and being loyal customers we also get the best from our suppliers.
All our suppliers are HACCP certified and know that we expect the best in quality for all our produce. We do not hold produce for very long at all and purchase more frequently than most in order to help keep our product as fresh as possible.
We have at least three preferred suppliers for each product which is no secret to any of our suppliers. This ensures that we always receive the best quality produce at the best price, as well as allowing us to supply consistently throughout the year whilst each product faces its own individual peaks and troughs in price and quality. This also helps us in tracking the origin of produce to help rectify any quality issues.
Our packing processes have a high level of software and process entrenched within to ensure accurate and efficient fulfillment of orders. Each order is packed for each customer highlighting each individual chef’s requirements on product such as size, ripeness, etc… Coupled with an allocated packing order for each customer within each delivery run, this ensures that customers receive delivery at their required times.
Yarra Valley Farms’ localised owner-operated strategy allows us to efficiently deliver to each and every customer six days a week. This is because each franchisee operates in their territory every day. There isn’t a high cost in delivering produce every day if you are already in that area.
Furthermore, localised runs give Yarra Valley Farms the ability to be more flexible with delivery times which allows us to get the produce to your chefs when they need it instead of when it suits us.
Localised runs support the high level of service that you can receive without the high price. It’s simple, no noise at no added cost.
Historically, market prices nearing the end of the week can often be lower than the beginning. This is because it is the time when farmers try to push out most of their produce so they are not left with stock over the weekend. It is also the time when most people in hospitality put in their largest orders because of their large weekend trade. For this reason, Yarra Valley Farms chooses to price their produce daily in line with market trends.
Monthly Purchasing Report
Yarra Valley Farms’ Monthly Purchasing Report is available for each chef to help them manage their purchasing. As well as head office being able to oversee their purchasing, it can be a real advantage to each chef to know how they are buying from one month to the next. Saving money is all about efficient purchasing, and our Monthly Purchasing Report can help them understand how efficient they purchase from month to month. More importantly it also allows each franchisee to oversee their chefs and help them manage their purchasing for when they are too busy with more important things.
When it comes to delivering to each Chef what they need, our Tailored Ordering Management software (TOM) is a key component of that. Log in to place your order at any time and you can see the price of the produce that day, the farm your deliveries are coming from and even how far away the delivery driver is so you know when your fruit and veg is going to arrive.
From the minute a customer logs into our software, Yarra Valley Farms’ focus around tailored ordering is clear. Presented with their individual tailored ordering form, customers can easily create or add to future orders without needing to flick through a mountain of products that they do not care for.
This also gives the opportunity for chefs to update the tailored order forms with new products and new information if they found it easier to do rather than asking their franchisee.
If an invoice is lost or if the accounts people need another copy, it is no problem. Forget about calling and requesting copies of lost invoices, simply log on and print it. Yarra Valley Farms’ Internet software tracks all historic invoices in date order so you can easily reference back to any invoice you want.
How much Broccoli did I buy this month as opposed to last month? What was the average price paid last month to this month? What do I spend the most on? These questions and more can be answered using Yarra Valley Farms’ Reports.
Lost your Newsletter and feel the urge to read it? Again, just log on and view or print it. Yarra Valley Farms use their customer accessible software as a means to communicate all the information they want to their customers as well as encouraging feedback from customers by means of our customer feedback form.
Our Environment - Introducing enrich360
At Yarra Valley Farms we know that the future of everything we do is determined by the health of the planet and the farms that we source our fruit and vegetables from. To look after our future we have launched a project under the label of enrich360. enrich360 describes the process of returning the food waste created in our client’s kitchens to the soil at the farms where it came from. That way we can reduce landfill and reduce soil degradation whilst creating tastier and more nutritious food. Click on the enrich360 logo to find out more.